Beginner

Certificate in E-Commerce & Online Business

About This Course

Launch and grow a successful online business in the booming e-commerce market. Learn e-commerce platforms (Shopify, WooCommerce, Magento), online store setup, product listing optimization, and digital storefront design. Master payment gateway integration, shipping logistics, inventory management, and order fulfillment. Understand online customer service, returns management, and reputation building. Learn digital marketing for e-commerce: SEO, social media advertising, email marketing, and conversion optimization. Explore dropshipping, print-on-demand, and various e-commerce business models. Understand legal requirements, taxation, and international selling. Perfect for entrepreneurs starting online stores, retailers moving online, or anyone entering the e-commerce industry. Build your profitable online business empire.

Course Content

Module 1: Setting Up Your Online Shop with WhatsApp and Facebook

Lesson 1.1: Choosing What to Sell Online (Preview)

Lesson 1.2: Creating Your WhatsApp Business Catalogue

Lesson 1.3: Building a Facebook and Instagram Shop Page

Lesson 1.4: Pricing Your Products for Online Buyers

Module 1 Quiz: Setting Up Your Online Shop

Module 2: Taking Photos, Writing Descriptions, and Posting Content

Lesson 2.1: Product Photography with Your Phone

Lesson 2.2: Writing Product Descriptions That Sell

Lesson 2.3: Creating a Weekly Posting Plan

Module 2 Quiz: Photos, Descriptions, and Posting

Module 3: Payments Made Easy with Mobile Money and Lenco

Lesson 3.1: Mobile Money Basics for Sellers

Lesson 3.2: Setting Up Lenco Payment Links

Lesson 3.3: Recording Payments and Avoiding Fraud

Module 3 Quiz: Mobile Money and Lenco Payments

Module 4: Packing and Delivering Orders Across Zambia

Lesson 4.1: Safe Packaging on a Budget

Lesson 4.2: Delivery Options: Courier, Bus Parcel, and Local Pickup

Lesson 4.3: Handling Load-Shedding and Customer Updates

Module 4 Quiz: Packing and Delivering Orders

Module 5: Taxes, Records, and Growing Your Online Business

Lesson 5.1: Simple Bookkeeping for Online Sellers

Lesson 5.2: ZRA Basics Every Online Seller Should Know

Lesson 5.3: Scaling Beyond Your First Customers

Module 5 Quiz: Taxes, Records, and Growth

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ZMW 950.00

Instructor Michael Siame

Duration 3 weeks

Students 0

Language English